“How To Tell Website Visitors It’s Safe To Buy From You…”

Member DirectoryReputation means everything on the Internet. If you have a bad reputation, it doesn’t matter how great your products and services are. Your website visitors won’t buy from you unless they believe you will deliver as promised.

It doesn’t matter what you say about your honesty because your words are considered self-serving. Even the most dishonest website owner you know will claim that he can be trusted.

What’s important is what others say about you and your business. This is third party credibility your website visitors will believe because it is someone else saying you’re honest.

One of the best ways to show you can be trusted is to display an Internet Ethics Council membership banner on your web pages. If you agree to run your business website according to the Code of Professional Responsibility (you can read it on the right side of this page), then you’re invited to apply for IEC membership and receive the advantages that come with it.

Learn More about Internet Ethics Council Membership Apply Now for Internet Ethics Council Membership

Code of Professional Responsibility


Internet Ethics Council Membership

Rule 1. We follow the Internet Marketing Golden Rule, that is, we treat our customers with the same courtesy and respect that we would like to receive as a customer.

Rule 2. We follow all applicable Internet and e-mail marketing laws and regulations to the best of our ability.

Rule 3. We provide our website visitors and customers with at least two valid ways to contact us with questions or concerns.

Rule 4. We respond to customer service inquiries within two (2) business days.

Rule 5. We use clear Privacy Policies, Terms of Use, and Returns Policies to fully explain our relationships with website visitors and customers, including the type of personal information that we collect and how that data is used by us or others.

Rule 6. We offer at least a 30-day refund policy from date of initial purchase and honor timely refund requests within five (5) business days of receipt.

Rule 7. We fully disclose payment and all other material terms of offers made to prospective purchasers.

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