“How To Win Your Prospects’ Trust And Their Business…”

Dear Friend,

No matter how honest you are, your website visitors won’t buy if you don’t give them a good reason to trust you. Unfortunately, guarantees aren’t enough because unethical marketers will promise many things in their sales pages but won’t honor their commitments after the purchase is made.

How do you distinguish your online business from your competitors who…

  • Use deceptive sales and billing techniques
  • Sell inferior products and services
  • Have poor or nonexistent customer service

In short, how do you build trust online when most visitors will spend less than a minute on your website before making a decision to look elsewhere? You can tell them how honest you are but why should they believe you without proof?

Why Testimonials Aren’t Enough

Testimonials can help your sales if your prospective buyer believes them. However, many testimonials have been “bought” by giving the provider money or free products in exchange. Because of this, readers often ignore testimonials because they think the endorsements are biased even when they’re not.

And in tough economic times, your visitors are going to be even more skeptical before making their first purchase from you or anyone else, particularly on the Internet. How do they know that you will deliver as promised and be there to provide customer support?

Your average prospect visits your website the first time half-expecting you to lie and cheat because they’ve been burned so many times before by others over-promising and under-delivering.

Until now, there hasn’t been a way to easily tell your prospects that you are an honest seller who treats purchasers with courtesy and respect.

Now picture your website visitors taking one quick look at your site and knowing almost instantly that you will take care of their needs.

How is this possible?

Internet Ethics Council

A group of honest online marketers like you has formed the Internet Ethics Council. Devoted to cleaning up Internet marketing practices, the Council has created a…

Code of Professional Responsibility

  1. We follow the Internet Marketing Golden Rule, that is, we treat our customers with the same courtesy and respect that we would like to receive as a customer.
  2. We follow all applicable Internet and e-mail marketing laws and regulations to the best of our ability.
  3. We provide our website visitors and customers with at least two valid ways to contact us with questions or concerns.
  4. We respond to customer service inquiries within two (2) business days.
  5. We use clear Privacy Policies, Terms of Use, and Returns Policies to fully explain our relationships with website visitors and customers, including the type of personal information that we collect and how that data is used by us or others.
  6. We offer at least a 30-day refund policy from date of initial purchase and honor timely refund requests within five (5) business days of receipt.
  7. We fully disclose payment and all other material terms of offers made to prospective purchasers.


As a condition of membership, you agree to operate your Internet businesses according to this ethics code.

Please note that membership is not buying an ethics “mask” that can be used for unethical marketing practices. Members must follow the Code as Internet marketing professionals. We take this issue seriously. If a valid customer complaint is filed, a Council member is given the opportunity to make things right. Membership will be revoked if it becomes apparent that unethical business practices are intentional and repeated.

To help determine whether conduct is consistent with the Code, the Council’s Board of Advisors may informally weigh in with their views on what a member has done. This Board consists of successful Internet marketers and copywriters who live by the Code.

Your Invitation

You’re invited to apply to join the Council and receive all the benefits of being a member.

Imagine what it would do to your income if you could make just three extra sales daily because you earned the trust of more potential buyers by following these rules?

Picture yourself sleeping better at night with the peace of mind that you’re doing the right things for your customers by delivering value to their lives. That means less customer service complaints, and less risk that either a government agency or a lawyer will come after you because of the way you do business.

Increase Trust and Sales Conversions

internet ethics council banner

In exchange for treating your customers right, as a member you get the privilege of putting this banner on all of the websites you own for as long as you remain a Council member in good standing. The banner is linked to the Council’s membership directory so that prospective purchasers can quickly verify membership status before buying. This adds impartial third party credibility that a member has integrity.

What’s the value of this banner? The number of additional sales you’ll make because your website visitors see it.

What’s Your Next Step?

You’ll want to simply click the “apply” button below now and apply for membership.

When you apply today, you’ll receive a trial Council membership for 30 days for just $19.95 (we’ll waive the $25 application fee). If you like the benefits of being a member, simply do nothing and you’ll invest only $19.95 monthly after that to keep your membership.


If you are accepted as a member, you’ll have access to our complete 7-Module Internet Marketing Ethics Course. Each of the first seven weeks you’re a member, you’ll get access to one new module. Each module covers one of the 7 Ethics Rules in the Code of Professional Responsibility. And at the end of the first seven weeks, you’ll have access to all the modules in this course to review at any time.

These modules include examples of what to do (and not do) when marketing online and reveals how many business website owners get themselves in hot water by not knowing how to apply these rules.

You can choose to watch these modules as videos online or download as mp3 audio files to listen to at your convenience. You’ll also receive convenient checklists to use for determining if your website and e-mail marketing practices comply with the Code of Professional Responsibility.

This course is our way of encouraging you to learn more about ethical and transparent marketing.

Your Ethical Refund Guarantee

internet ethics counsel guarantee
You can cancel at any time during your 30-day trial membership and receive a full refund. If your 30-day trial membership is canceled by the Council because of violating the Code you will also receive a full refund. Simply take down the membership banners from all your websites when your membership ends and we’ll part ways as friends.

Fair enough?

To recap, you’ll get…

  • 30-day trial Internet Ethics Council Membership
  • Full Council membership after 30 days if you remain in good standing
  • Membership Banner for your site
  • Internet Marketing Ethics Course (video and audio)
  • Waiver of the $25 application fee

To start your 30-day trial membership today, backed by the risk-free Ethical Refund Guarantee, simply click the apply button below right now to apply.

To your online success!

Mike Young, Chairman
Internet Ethics Council

P.S. When you apply today, you’ll get access to our exclusive 7-Module Internet Marketing Ethics Course that will help you keep out of trouble.