“How To Tell Website Visitors It’s Safe To Buy From You…”
Reputation means everything on the Internet. If you have a bad reputation, it doesn’t matter how great your products and services are. Your website visitors won’t buy from you unless they believe you will deliver as promised.
It doesn’t matter what you say about your honesty because your words are considered self-serving. Even the most dishonest website owner you know will claim that he can be trusted.
What’s important is what others say about you and your business. This is third party credibility your website visitors will believe because it is someone else saying you’re honest.
One of the best ways to show you can be trusted is to display an Internet Ethics Council membership banner on your web pages. If you agree to run your business website according to the Code of Professional Responsibility (you can read it on the right side of this page), then you’re invited to apply for IEC membership and receive the advantages that come with it.